Asahi

JP
5年後食文化はどう変わっているでしょうか?
The seasonings on your table today
may be created new tastes or forms
in the future.
Join us to imagine
your ideal future seasonings!
5年後
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The seasonings on your table today
may be created new tastes or forms
in the future.
Join us to imagine
your ideal future seasonings!
The Journey and Future of soy sauce bottles, Luncharm
-Our Vision for EXPO 2025-
In 1954, our soy sauce bottle named Luncharm was created with our wish that
you would enjoy tasty meals.
Starting in Osaka and has expanded to all over Japan, then to the world.
The environment surrounding food in Japan changed dramatically triggered by EXPO '70 in Osaka.
Our products have continuously changed with the times.
Why not send
your thoughts and feelings
at this Expo to your future self?
Text to your future self, 5 years later!
-Future Seasonings — As You Imagine-
Only two things to write:
  1. Message to your future self
  2. The future seasonings you'd like to realize.
What kind of changes will be in
food cultures in 5 years later?
Let’s ask your future self for answers!
We look forward to seeing you again
5 years later.
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