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The seasonings on your table today
may be created new tastes or forms
in the future.
Join us to imagine
your ideal future seasonings!
may be created new tastes or forms
in the future.
Join us to imagine
your ideal future seasonings!

-Our Vision for EXPO 2025-
In 1954, our soy sauce bottle named Luncharm was created with our
wish that
you would enjoy tasty meals.
Starting in Osaka and has expanded to all over Japan, then to the world.
The environment surrounding food in Japan changed dramatically triggered by EXPO '70 in Osaka.
Our products have continuously changed with the times.
you would enjoy tasty meals.
Starting in Osaka and has expanded to all over Japan, then to the world.
The environment surrounding food in Japan changed dramatically triggered by EXPO '70 in Osaka.
Our products have continuously changed with the times.




-Future Seasonings — As You Imagine-
Only two things to write:
- Message to your future self
- The future seasonings you'd like to realize.
What kind of changes will be in
food cultures in 5 years later?
Let’s ask your future self for answers!
We look forward to seeing you again
5 years later.
food cultures in 5 years later?
Let’s ask your future self for answers!
We look forward to seeing you again
5 years later.


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